Post by account_disabled on Oct 28, 2023 6:57:22 GMT
We’ve looked at some of the bigger factors that could be responsible for Linktree’s recent fall in traffic, but what’s its SEO like? In my opinion, it looks like Linktree could benefit by improving its SEO basics. Here are a few examples of things that could be improved: First, looking at the homepage with Ahrefs’ SEO Toolbar, I found that Linktree appears to not have a sitemap.xml file (at the time of writing). Missing sitemap.xml file, via Ahrefs' SEO Toolbar Second, navigating over to the /templates page, you can see that it is using relative URLs for its canonicals. Relative canonical tag, via Ahrefs' SEO Toolbar Although there is nothing technically wrong here, it’s not usually considered best practice to use relative URLs in canonicals, and this has been confirmed by Google’s John Mueller. Third, clicking around the menu, we can see the /marketplace page lacks a canonical tag completely. (This could be by design, but it seems a little odd to me if that is the case.) Missing canonical tag, via Ahrefs' SEO Toolbar Also, the “Discover” menu links to pages with “noindex, nofollow.
Linktree's "Discover" menu We can confirm this if we Office 365 Email List use the SEO Toolbar. Example of "noindex, nofollow," via Ahrefs' SEO Toolbar Setting a page to “noindex, nofollow” means that all search engines won’t be able to index this page. Again, it’s not particularly obvious why it did this. It’s clear there are a few issues to look at here on a quick spot-check. But if we wanted to discover all of this site’s issues, we would need to run an audit using Ahrefs’ Site Audit. Linktree’s future Prioritizing design over SEO? In terms of the look and feel of the site, it’s clear that Linktree has put a lot of effort into this aspect. The site looks great. The design may have even inspired Wise’s most recent redesign. (Sadly, though, Google doesn’t rank sites based on the quality of the design.)
Linktree's vs. Wise's design Spot the difference. The future for Linktree in terms of organic traffic feels uncertain at the moment. But with a bit of work on the SEO basics, it could be improved. Increased competition Another factor to consider is that Linktree will face increased competition from big social networks. For example, recently, Instagram has added support for up to five links in the bio. Meta links in profile, via meta.com Although this doesn’t destroy Linktree’s business model, it may mean it loses some users who feel safer staying within the Instagram ecosystem. Saying that, it hasn’t gone unnoticed by the Linktree Tiktok staff that Meta is still using a Linktree in its bio.
Linktree's "Discover" menu We can confirm this if we Office 365 Email List use the SEO Toolbar. Example of "noindex, nofollow," via Ahrefs' SEO Toolbar Setting a page to “noindex, nofollow” means that all search engines won’t be able to index this page. Again, it’s not particularly obvious why it did this. It’s clear there are a few issues to look at here on a quick spot-check. But if we wanted to discover all of this site’s issues, we would need to run an audit using Ahrefs’ Site Audit. Linktree’s future Prioritizing design over SEO? In terms of the look and feel of the site, it’s clear that Linktree has put a lot of effort into this aspect. The site looks great. The design may have even inspired Wise’s most recent redesign. (Sadly, though, Google doesn’t rank sites based on the quality of the design.)
Linktree's vs. Wise's design Spot the difference. The future for Linktree in terms of organic traffic feels uncertain at the moment. But with a bit of work on the SEO basics, it could be improved. Increased competition Another factor to consider is that Linktree will face increased competition from big social networks. For example, recently, Instagram has added support for up to five links in the bio. Meta links in profile, via meta.com Although this doesn’t destroy Linktree’s business model, it may mean it loses some users who feel safer staying within the Instagram ecosystem. Saying that, it hasn’t gone unnoticed by the Linktree Tiktok staff that Meta is still using a Linktree in its bio.
