Post by sadiarahman78 on Oct 28, 2023 6:42:20 GMT
In this post we bring you more email marketing metrics and tips to evaluate your strategy and efforts, as we promised in the first part. There are endless ways to evaluate and measure the results after having made efforts to carry out an email marketing strategy, so it is extremely important that you take some criteria as a reference when selecting those metrics that best suit you. interest. Today we go into a little more detail and leave you some recommendations to select those methods based on your objectives and discard those that are somewhat less recommended or not worth it. What forms of measurement to use based on the goals? The goals of a marketing strategy can vary from one company to another, and can even vary over time within each company. But, once again, it is essential to determine exactly what you want to achieve with said strategy before starting (or before continuing) and thus send and measure the emails.
Next, I explain how you can align the ways to evaluate an email marketing strategy with a specific objective: 1. Subscriber List Growth Rate If you're focused on sales funnel growth – attracting more visitors to Betting Email List your site, adding more subscriptions to your blog, and encouraging more people to use your free tools – then you should focus on increasing your subscriber count. To achieve this, email messages should contain calls to action such as “ Subscribe to the blog ” or “ Join the weekly newsletter .” Therefore, the most important metric you should review is subscriber list growth. You can also learn from using events and promotions to increase your subscriber list in a short time. Certain events and promotions can get you more subscribers in a short time. For example, we have seen that giving away ebooks is always a good way. 2. Total Number of New Potential Clients Maybe instead of focusing on subscribers, your desire is to work exclusively on growing sales generation.
If this is the case, you should send emails that offer special lead generation content, that is, content that requires the reader to include their contact information to access it. If the main goal of your email campaign is generating leads, then you will need to know how many you are attracting each day and each month. You will have to choose between focusing on all potential clients or just the new ones that have been added to your database, based on your priorities. 3. Conversion Rate from Subscribers to Customers Lastly, you may want to focus on marketing, and convert most of your potential customers into actual customers. If this is your objective, the email messages you are sending must have content closely related to the corporate image or that of your product or service.
Next, I explain how you can align the ways to evaluate an email marketing strategy with a specific objective: 1. Subscriber List Growth Rate If you're focused on sales funnel growth – attracting more visitors to Betting Email List your site, adding more subscriptions to your blog, and encouraging more people to use your free tools – then you should focus on increasing your subscriber count. To achieve this, email messages should contain calls to action such as “ Subscribe to the blog ” or “ Join the weekly newsletter .” Therefore, the most important metric you should review is subscriber list growth. You can also learn from using events and promotions to increase your subscriber list in a short time. Certain events and promotions can get you more subscribers in a short time. For example, we have seen that giving away ebooks is always a good way. 2. Total Number of New Potential Clients Maybe instead of focusing on subscribers, your desire is to work exclusively on growing sales generation.
If this is the case, you should send emails that offer special lead generation content, that is, content that requires the reader to include their contact information to access it. If the main goal of your email campaign is generating leads, then you will need to know how many you are attracting each day and each month. You will have to choose between focusing on all potential clients or just the new ones that have been added to your database, based on your priorities. 3. Conversion Rate from Subscribers to Customers Lastly, you may want to focus on marketing, and convert most of your potential customers into actual customers. If this is your objective, the email messages you are sending must have content closely related to the corporate image or that of your product or service.