Post by account_disabled on Mar 13, 2024 8:32:42 GMT
Web search engines have revolutionized the way in which the search and location of information is carried out and, therefore, the way of interaction between users , the immense variety of websites and, of course, themselves . Around this search market, and the competitions that exist between one search engine and another, some ideas and thoughts have been generated that today many take as truth and, however, they are myths that, thanks to the fact that they have spread strongly, today They haunt the minds of thousands of people. An approach to the reality of internet search engines We are almost at the end of the year, we will soon say goodbye to 2018. Many may already be thinking about their next digital marketing strategies or the adaptation of their old tactics to new digital media planning and that is why today we want to clarify some myths about the web search engines , a topic of great relevance for all those who wish to make the digital space a solid and fruitful opportunity for interaction with their target audiences. Even if you are not the one interested in obtaining a place/presence within a search engine, knowing this information will allow you to have a much clearer and more defined picture of the nature of these search engines. Thanks to the information collected by SparkToro from Jumpshot in this post we debunk.
Three “truths” about web search engines … Within the web search engine market, Google is just another competitor Neither for Google nor for its competitors is the idea of sharing exact data on the volume of searches it receives every day or talking about the amount of traffic it sends to the different websites it has indexed, "nice"; has clung to a statement: Less than 65% of searches are carried out on it. If, like us, you have access to the analysis of a website, you will know that more than 90% of the search volume occurs on Google. Impacted? Maybe not, we are sure that you already had an idea about these figures, although of course, it will be a bit complicated for Google to openly declare the consolidation of its CZ Leads monopoly; Being under the scrutiny of the FTC (US Federal Trade Commission) is not an issue you want to deal with. Amazon or Facebook web search engines that are gaining ground on Google. The presence of Amazon (or Facebook) and its weight as a search engine seems to have increased, but has it surpassed Google? The numbers don't lie, thanks to the studies carried out by Jumpshot today we can affirm that Amazon receives just over half of the product searches within the broad spectrum of the digital world, around 54%, while Google takes 46%. %. Although the figures are shocking, we need to clarify that it is only one segment, product searches . Overall, and for at least the last three years, Google has remained stable when it comes to its search property.
Amazon's participation in the universe of total searches, which for the fourth quarter of 2015 was positioned at 2.2%, for this third quarter of 2018 is presented as 1.5% Yes, Amazon has positioned itself as one of the favorite web search engines in terms of product search, but in terms of general search Google remains in the lead with at least 50X+ more searches. The internet search giant Going a little deeper into the movements from 2015 to 2018, we must say that these were promoted by Google itself. This search giant began wrapping more map searches in its Google.com interface, placing YouTube videos in its more advanced search results and even increased the percentage of image queries from Google itself in the SERP, the result: They win prominence standard Google searches. In the graph above (taken as a reference) you can better appreciate what we were telling you. The data is clear and more than relevant, since it is data referring to this year. In the zoom we can see some data that confirms the presence of Google, even within the limits of the comparison with Google Images , we can also see that both Amazon, Facebook and Twitter have had little, if not scarce, movement. DuckDuckGo, on the other hand, is the only entity that shows true and confirmed growth. Let's make it happen! Subscribe to our Newsletter and we will keep you up to date with the changes that happen in the exciting world of SEO. Subscribe SEO World YouTube takes second place in the largest web search engines Wow, YouTube is huge, it far surpasses Bing, Yahoo, Amazon (with more than double the number of searches) and Facebook (with three times the number of searches), but it has not been able to (and possibly will not) surpass to Google Images.
