Post by account_disabled on Mar 5, 2024 8:17:25 GMT
If you are subscribed to one or more newsletters, you will notice that your email has been full of promotions relating to Black Friday for some time now. If you have the opportunity to compare the various emails received, you will certainly notice differences in terms of strategy between one brand and another. Although there are countless strategies, it is necessary to know the most effective and appropriate ones for the type of product/service offered. 1. One offer a day, every day Previously we mentioned how in the modern age it is possible for every customer to compare the discounted product with similar ones. A very useful strategy to overcome this habit that makes purchases slower and longer is to provide discounted products in a very short period of time . One of the pioneer brands of this strategy is Amazon which inserts different discounted products every hour , which induce the user to make a quick purchase. Amazon's Black Friday But also Ryanair which during this period promotes a different offer every day. Ryanair Black Friday Strategy What arises in the minds of customers is explained through the phenomenon called "fear of loss" (better known as FOMO, or Fear of Missing Out). The fear of missing out on a once-in-a-lifetime opportunity overwhelms the rational part and pushes the customer to act instinctively and not according to logic. 2.
Scarcity effect Another strategy that always leverages the phenomenon of FOMO concerns the inclusion of temporally or numerically limited products. Users - both hot and cold - knowing that they have little time and little availability to have that product or service are more motivated to purchase it. On a general level we can cite as examples the "Flash Sale" or promos that emphasize that the discount is only valid for the first few. that they buy that product or that there are only a given number of products at that price. We can take Shein's "Flash Discounts" as Belgium Phone Number an example. Within 24 hours they offer products at a very low price available in limited quantities. shein flash sale black friday strategy 3. Exclusivity effect Customers want to feel special and pampered, especially when they have to purchase a product or service. Many brands leverage this need by creating Limited Edition products marketed only during specific events. One of the brands that has adopted this type of strategy is Victoria Secret which during Black Friday 2018 put Limited Edition Tote Bags on sale . These bags were nothing more than the classic shoppers, but with new and more particular patterns, which made them more attractive.
The fear of missing out on the new Victoria Secret Bags has led many customers to purchase them. Always remember that sometimes it doesn't matter whether a product is actually beautiful, but it is important that your customers perceive it as such. Victoria Secret Black Friday 4. Preview of products on sale Generally, when people go shopping they don't have clear ideas about what is really indispensable and what can be overlooked. Many times the purchasing impulse arises at the sight of previously unknown products. To create the desire to purchase a product, some companies insert a preview of the goods that will be discounted later, during Black Friday. This strategy is widely used by electronics chains, such as Mediaworld , which can count on a large variety of products. This mechanism leverages the "principle of possession" which is connected to people's continuous search for satisfaction. In essence, showing a person a product that they don't have will increase their desire to purchase because they will feel the need to own that object. Mediaworld's Black Friday 5. The happy customer is the most loyal one
Scarcity effect Another strategy that always leverages the phenomenon of FOMO concerns the inclusion of temporally or numerically limited products. Users - both hot and cold - knowing that they have little time and little availability to have that product or service are more motivated to purchase it. On a general level we can cite as examples the "Flash Sale" or promos that emphasize that the discount is only valid for the first few. that they buy that product or that there are only a given number of products at that price. We can take Shein's "Flash Discounts" as Belgium Phone Number an example. Within 24 hours they offer products at a very low price available in limited quantities. shein flash sale black friday strategy 3. Exclusivity effect Customers want to feel special and pampered, especially when they have to purchase a product or service. Many brands leverage this need by creating Limited Edition products marketed only during specific events. One of the brands that has adopted this type of strategy is Victoria Secret which during Black Friday 2018 put Limited Edition Tote Bags on sale . These bags were nothing more than the classic shoppers, but with new and more particular patterns, which made them more attractive.
The fear of missing out on the new Victoria Secret Bags has led many customers to purchase them. Always remember that sometimes it doesn't matter whether a product is actually beautiful, but it is important that your customers perceive it as such. Victoria Secret Black Friday 4. Preview of products on sale Generally, when people go shopping they don't have clear ideas about what is really indispensable and what can be overlooked. Many times the purchasing impulse arises at the sight of previously unknown products. To create the desire to purchase a product, some companies insert a preview of the goods that will be discounted later, during Black Friday. This strategy is widely used by electronics chains, such as Mediaworld , which can count on a large variety of products. This mechanism leverages the "principle of possession" which is connected to people's continuous search for satisfaction. In essence, showing a person a product that they don't have will increase their desire to purchase because they will feel the need to own that object. Mediaworld's Black Friday 5. The happy customer is the most loyal one