Post by account_disabled on Mar 5, 2024 4:36:22 GMT
Who doesn't know Coca Cola? Quite a rhetorical question! We all know it and drink it. But how did it remain so imprinted in the collective imagination? It is not the most consumed drink in the world just because of its particular taste, although it is a factor that should not be underestimated. However, what has made it famous and appreciated by all is what lies behind it, namely the ability to stand out from the rest of the market and the merit of having recognized advertising as a powerful means of communication for one's business. In fact, to date the Coca Cola brand represents one of the most historic and interesting case histories of marketing .
If you want to know more about it, in this post, we will cover the following topics: who invented Coca Cola his own story the Coca Cola logo and how it was born. Who invented Coca Cola? John Stith Pemberton invented Coca Cola. It is May 8, 1886 and we are in Atlanta, Georgia, when the pharmacist Hong Kong Telegram Number Data Pemberton is intent on finding an effective remedy for headaches. And he succeeds, creating a syrup based on wine and coca leaves . He calls it Pemberton's French Wine Coca, but it is nothing more than an imitation of the coca wine widespread in Europe and invented by Dr. Mariani. Enthusiastic about his discovery, Pemberton immediately goes to the manager of a nearby bar and lets him taste it. Here too the mixture is very popular and so it begins to be sold in the restaurant for five cents as a take-away drink.
But soon alcohol was replaced with an extract of kola, an African nut whose active ingredient is caffeine, while coca was banned. The objective is, therefore, to make it a more pleasant tasting non-alcoholic drink: in fact, carbonated water and sugar are added to it. Thus the first Coca Cola was born. History of Coca Cola: Asa Candler and the first direct marketing campaign Although the Atlanta pharmacist's invention is brilliant, Coca Cola's true success is due to Asa Candler , Pemberton's successor, and his marketing skills. And it is precisely on this aspect that we need to focus to understand how a brand born at the end of the 19th century has reached the present day and continues to be much loved today. It must be said, however, that Pemberton's accountant, Frank Robinson, already understood the importance of advertising as a means of communication and diffusion of its products .
If you want to know more about it, in this post, we will cover the following topics: who invented Coca Cola his own story the Coca Cola logo and how it was born. Who invented Coca Cola? John Stith Pemberton invented Coca Cola. It is May 8, 1886 and we are in Atlanta, Georgia, when the pharmacist Hong Kong Telegram Number Data Pemberton is intent on finding an effective remedy for headaches. And he succeeds, creating a syrup based on wine and coca leaves . He calls it Pemberton's French Wine Coca, but it is nothing more than an imitation of the coca wine widespread in Europe and invented by Dr. Mariani. Enthusiastic about his discovery, Pemberton immediately goes to the manager of a nearby bar and lets him taste it. Here too the mixture is very popular and so it begins to be sold in the restaurant for five cents as a take-away drink.
But soon alcohol was replaced with an extract of kola, an African nut whose active ingredient is caffeine, while coca was banned. The objective is, therefore, to make it a more pleasant tasting non-alcoholic drink: in fact, carbonated water and sugar are added to it. Thus the first Coca Cola was born. History of Coca Cola: Asa Candler and the first direct marketing campaign Although the Atlanta pharmacist's invention is brilliant, Coca Cola's true success is due to Asa Candler , Pemberton's successor, and his marketing skills. And it is precisely on this aspect that we need to focus to understand how a brand born at the end of the 19th century has reached the present day and continues to be much loved today. It must be said, however, that Pemberton's accountant, Frank Robinson, already understood the importance of advertising as a means of communication and diffusion of its products .