Post by account_disabled on Jan 22, 2024 8:05:33 GMT
One way to increase the number of sales is through lead forms or Lead Ads. To get the most out of this tool, you must not only set up the form correctly, but also have time to connect the manager with the potential client as soon as he has submitted a request. We'll tell you how to do this. Reading time 11 minutes What are lead forms Why users perceive lead forms well What are the advantages and disadvantages of lead forms for advertisers? Step-by-step instructions for creating a lead form Life hacks for creating lead forms Tools that make lead forms more effective Summary What are lead forms Lead forms or Lead Ads are an advertising format on Facebook and Instagram that allows a social network user to submit their data in literally three clicks and leave a request for a product or service of interest.
After Fax Lists this, the manager must contact the person. The user sees the lead form as a post in their feed. It looks like this: Appearance of the lead form in the user feed In order for the form to break through “banner blindness” and the user to catch his eye on the ad, it must: be of practical value - for example, contain information about the benefits of your product or a promotional offer; be simple and understandable; be shown to people interested in such a product or service. The lead form also requires a button that encourages the user to take the action desired by the advertiser. For example: “Subscribe”, “Registration”, “Get an offer”, “Submit an application”.
After a person clicks on the button, he proceeds to fill out the form. At the same time, the data that he indicated about himself on the social network, for example, e-mail, phone number, name, is filled in automatically. But, if necessary, they can be adjusted. Get more leads and boost your sales Increase the effectiveness of advertising with Ringostat and control how managers receive calls 👉Test for free Why users perceive lead forms well The lead form does not stand out from the general news feed of the social network and does not cause irritation or rejection in the user. This form contains a minimum of information and can be read quickly. To fill out a form, the user often only needs to take one or two actions - click on confirmation buttons. What are the advantages and disadvantages of lead forms for advertisers? Advertisers appreciate the many benefits of lead forms.
After Fax Lists this, the manager must contact the person. The user sees the lead form as a post in their feed. It looks like this: Appearance of the lead form in the user feed In order for the form to break through “banner blindness” and the user to catch his eye on the ad, it must: be of practical value - for example, contain information about the benefits of your product or a promotional offer; be simple and understandable; be shown to people interested in such a product or service. The lead form also requires a button that encourages the user to take the action desired by the advertiser. For example: “Subscribe”, “Registration”, “Get an offer”, “Submit an application”.
After a person clicks on the button, he proceeds to fill out the form. At the same time, the data that he indicated about himself on the social network, for example, e-mail, phone number, name, is filled in automatically. But, if necessary, they can be adjusted. Get more leads and boost your sales Increase the effectiveness of advertising with Ringostat and control how managers receive calls 👉Test for free Why users perceive lead forms well The lead form does not stand out from the general news feed of the social network and does not cause irritation or rejection in the user. This form contains a minimum of information and can be read quickly. To fill out a form, the user often only needs to take one or two actions - click on confirmation buttons. What are the advantages and disadvantages of lead forms for advertisers? Advertisers appreciate the many benefits of lead forms.