Post by account_disabled on Jan 22, 2024 6:15:37 GMT
The buyer's path from realizing a need to making a purchase is becoming less and less predictable. No matter how paradoxical it may seem, the reason lies in the development of marketing technologies: the more difficult it is to get a new client, the more efforts are made by specialists in marketing and related fields to improve tools for studying behavior and attracting customers. Despite the non-linearity of the processes and the chaotic behavior of potential customers, the main stages of the customer journey remain unchanged: the main stages of the customer journey (the buyer's path to making a purchase) Brand recognition or product awareness. Consideration or stage of selection. Direct purchase. Loyalty support.
Google Ads advertising technologies provide the opportunity to reach C Level Executive List the audience at each of these stages, with the appropriate message in creatives and ads. Brand awareness - Google Ads tools for the first stage of the customer journey What types of advertising campaigns should be chosen for the first stage? Brand recognition or product awareness To achieve the goals of increasing brand awareness, it is advisable to use campaigns in the contextual media network and video advertising on YouTube. For campaigns on the contextual media network, two options are available: optimized targeting and targeting with manual settings. The feasibility of using one or another option depends on the presence of additional goals, for example, in addition to the main task of increasing the level of brand recognition, you want to conduct research on the effectiveness of audiences. In this case, it is better to choose manual settings to get reliable information for analysis.
YouTube video advertising has three ways to achieve your first-stage marketing goals: splash ads, in-stream ads (skippable), or a combination of both types of video ads; In-Stream announcements (non-skippable) lasting up to 15 seconds; screensaver announcements, In-Stream announcements (skippable), In-Stream announcements (non-skippable) lasting up to 15 seconds. – in order to show these ads to the same users multiple times. This is a new feature in video campaigns in the Google Ads service, which is called Target frequency . The main tool for engaging the audience at any stage of the customer's path to making a purchase is audience targeting . To perform the marketing tasks of the first stage of the customer journey, we can use one of the following types of audience targeting: Demographic targeting A characteristic feature of demographic targeting is that the parameters for targeting are constant and change rarely or not at all. Available options for segmentation: Parental status (detail by child's age).
Google Ads advertising technologies provide the opportunity to reach C Level Executive List the audience at each of these stages, with the appropriate message in creatives and ads. Brand awareness - Google Ads tools for the first stage of the customer journey What types of advertising campaigns should be chosen for the first stage? Brand recognition or product awareness To achieve the goals of increasing brand awareness, it is advisable to use campaigns in the contextual media network and video advertising on YouTube. For campaigns on the contextual media network, two options are available: optimized targeting and targeting with manual settings. The feasibility of using one or another option depends on the presence of additional goals, for example, in addition to the main task of increasing the level of brand recognition, you want to conduct research on the effectiveness of audiences. In this case, it is better to choose manual settings to get reliable information for analysis.
YouTube video advertising has three ways to achieve your first-stage marketing goals: splash ads, in-stream ads (skippable), or a combination of both types of video ads; In-Stream announcements (non-skippable) lasting up to 15 seconds; screensaver announcements, In-Stream announcements (skippable), In-Stream announcements (non-skippable) lasting up to 15 seconds. – in order to show these ads to the same users multiple times. This is a new feature in video campaigns in the Google Ads service, which is called Target frequency . The main tool for engaging the audience at any stage of the customer's path to making a purchase is audience targeting . To perform the marketing tasks of the first stage of the customer journey, we can use one of the following types of audience targeting: Demographic targeting A characteristic feature of demographic targeting is that the parameters for targeting are constant and change rarely or not at all. Available options for segmentation: Parental status (detail by child's age).
