Post by devine on Jan 17, 2024 5:14:15 GMT
From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! Who is a modern marketing director? What are the duties of a land surveyor? I understood one thing: the requirements for land surveyors are changing. Firstly, depending on the industry, secondly, on the era. If previously a market leader had to be just a creative and proactive communicator, now a very successful marketing director is a person who is all about numbers. She understands what is happening, why it is happening, what it will lead to, and is able to quickly assess the situation and make a strategic decision. Knowledge of marketing tools, their capabilities, their combinations is mandatory by default. For me, first of all , a marketing director is a person who knows how marketing tools work .
He may not personally know how to do, for example, SEO optimization Phone Number List or mailings, but he should know exactly how to use these tools to achieve a certain result or close an urgent task. Secondly, the ideal manager (and I aspire to be such a manager) is still a mentor person to whom people can come for advice: "I have such and such an idea", "I don't understand how to do it" or "Look, please, I doubt it . " And the market director, as a manager, must always answer these questions. This is not just a mentor, this is a person who can systematize what is necessary in the current situation and draw conclusions. And thirdly, this is a person who must learn to move away from micromanagement and start looking at everything like a strategist: at numbers, at projects, at the people you work with, at their effectiveness, etc.
Because it happens that you launch a project, invest a lot of time in it, it first takes off... and then it doesn't fly. And you are already sorry to close it. Well, you put so much effort into him, you seem to believe in him. But in fact, it is not rational to deal with it further. Therefore, the surveyor must be able to see the whole picture (as the British say, helicopter view) and evaluate resources, the situation, and engage in planning. And here, of course, knowledge of strategy will be very useful. Fourthly, a marketer should learn more or less than just a marketer. And be sure to research new tools and trends on the market. After all, marketing is the locomotive of the entire company. And the market leader is a person who should come and say: " Colleagues, I see such a trend in the market, let's run here ." In most companies, the market leader sets the tone.
He may not personally know how to do, for example, SEO optimization Phone Number List or mailings, but he should know exactly how to use these tools to achieve a certain result or close an urgent task. Secondly, the ideal manager (and I aspire to be such a manager) is still a mentor person to whom people can come for advice: "I have such and such an idea", "I don't understand how to do it" or "Look, please, I doubt it . " And the market director, as a manager, must always answer these questions. This is not just a mentor, this is a person who can systematize what is necessary in the current situation and draw conclusions. And thirdly, this is a person who must learn to move away from micromanagement and start looking at everything like a strategist: at numbers, at projects, at the people you work with, at their effectiveness, etc.
Because it happens that you launch a project, invest a lot of time in it, it first takes off... and then it doesn't fly. And you are already sorry to close it. Well, you put so much effort into him, you seem to believe in him. But in fact, it is not rational to deal with it further. Therefore, the surveyor must be able to see the whole picture (as the British say, helicopter view) and evaluate resources, the situation, and engage in planning. And here, of course, knowledge of strategy will be very useful. Fourthly, a marketer should learn more or less than just a marketer. And be sure to research new tools and trends on the market. After all, marketing is the locomotive of the entire company. And the market leader is a person who should come and say: " Colleagues, I see such a trend in the market, let's run here ." In most companies, the market leader sets the tone.