Post by account_disabled on Dec 21, 2023 5:54:26 GMT
It's been a long time since I got my first mobile phone in elementary school. It almost didn't fit in the pocket, the ten-centimeter antenna and the almost unbreakable packaging made it a rather elegant brick. His purpose was simple. Call and write SMS messages. Nothing more. No ads, no apps, no "selfies" image Today, smartphones have become part of our lives and daily needs. At least for most people. We are always available, wherever we are. So it's no wonder that mobile ads are becoming an increasingly important part of planning marketing strategies.
The spread of C Level Executive List smartphones among users is still on the rise. According to APEK surveys, an increase in website browsing via mobile phones is expected in the Czech Republic after Christmas to almost 25% (currently around 15%). To have or not to have a mobile campaign? That's a question to which we can find an answer quite easily. It is necessary to take into account the field of business, the goal of the mobile campaign (sales, branding) and based on the data available to us. In Google Analytics , we can view the Device Overview (Target Audience - Mobile - Overview) and find out how much of the users view your website via PC/laptop, mobile or tablet.
As an example, we have an e-shop with sportswear, where the traffic was distributed as follows: image So we have almost 18% of users coming via mobile devices. Although the conversion rate is not very high (0.38%), the number of transactions is still 11% of the total number. We can take a more detailed look at the sources from which users come to us and better adapt the campaign. For our example of a sports e-shop, we would proceed as follows. In the Overview, we set the secondary dimension Source/medium and filter out mobile.
The spread of C Level Executive List smartphones among users is still on the rise. According to APEK surveys, an increase in website browsing via mobile phones is expected in the Czech Republic after Christmas to almost 25% (currently around 15%). To have or not to have a mobile campaign? That's a question to which we can find an answer quite easily. It is necessary to take into account the field of business, the goal of the mobile campaign (sales, branding) and based on the data available to us. In Google Analytics , we can view the Device Overview (Target Audience - Mobile - Overview) and find out how much of the users view your website via PC/laptop, mobile or tablet.
As an example, we have an e-shop with sportswear, where the traffic was distributed as follows: image So we have almost 18% of users coming via mobile devices. Although the conversion rate is not very high (0.38%), the number of transactions is still 11% of the total number. We can take a more detailed look at the sources from which users come to us and better adapt the campaign. For our example of a sports e-shop, we would proceed as follows. In the Overview, we set the secondary dimension Source/medium and filter out mobile.