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Post by account_disabled on Dec 20, 2023 8:21:43 GMT
In the world of social media, only one thing is certain: constant change. To break through to your audience's awareness, you must adapt to the dynamic reality. What trends will be hot in the next 12 months? How should you change your marketing strategy to avoid being left behind? Please read the article! Table of contents hide 1 Short video forms 2 Social commerce 3 Live shopping 4 Social audio 5 Influencer marketing 6 BeReal.
A new dimension of LinkedIn 8 More ads 9 Omnichannel, i.e. all channels Phone Number Data at once 10 Even more virtual events 11 Customer service on social media 12 Metaverse Short video forms The most important trend of the past year were short videos shot in a vertical, "smartphone" format . 2022 was the year of TikTok and Reels, and we don't expect this trend to reverse in the next 12 months. TikTok users Moreover, the application is a leader in terms of time spent on social media.
The average user spends as much as 95 minutes a day there. If your company isn't on TikTok yet, it's high time to change that. The best proof of TikTok's success is the fact that competing websites are introducing features inspired by the application. Particularly rapid " Tiktokization " can be observed on Instagram, where Reels are not only a separate tab next to traditional videos, but have completely replaced these videos.
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