Post by account_disabled on Dec 20, 2023 4:32:56 GMT
Silvio Sosio – Delos Books is a somewhat peculiar publisher, in the sense that it was born as a cultural association. Our aim has always been to promote a certain type of literature, fantasy literature and genre fiction more generally. In short, we were not born with purely economic objectives. This also allows us to be more agile and not be slaves to the market. As a publisher we have only been distributed in bookshops for six years: a short time even if some changes have been seen: the growth of the online market, the progressive disappearance of small bookshops replaced by chains, the advent of the ebook, and in general the crisis of the book market which, especially in the last year, should be called collapse rather than crisis.
An objective judgment on Italian publishing: what future does it have and how will it have to evolve to remain active? Silvio Sosio – I cannot afford to give such advice from my position. However, I believe that a good strategy is to offer books - and especially ebooks - at much lower prices. Today books simply cost too much. If a person has to spend twice Special Data what the cinema costs to buy a book, well, he probably goes to the cinema twice. How do you establish a dialogue with your readers? Do you consider it sufficient? Silvio Sosio – We were born as an online publisher and therefore the direct relationship with readers has always been very strong. Today a publisher cannot ignore it. But you also need to know how to "hold"; there are those who avoid it because they then find criticism on their Facebook profile... it's not always easy to maintain a "real" relationship.
In Italy we read little: a phrase that we hear too often lately. What do you think are the reasons for this poor reading attitude and what "measures" do you take - or would you like to take - to increase these numbers? Silvio Sosio – I believe that in Italy (but not only in Italy) people read them much more than a few years ago. Except you don't read books. Reading has historically been put in crisis by television, but now TV in turn is being supplanted by the internet, in particular by the social network, where, above all, we read. It is difficult to understand, at this moment, whether books are destined to be replaced by new forms of communication or entertainment. Are you generally satisfied with your editorial marketing campaigns? And how much do your authors put into promoting their books? Silvio Sosio – Unfortunately, we don't do much editorial marketing. We should do more, but our resources are limited and we consume them all in the production of books and sites.
An objective judgment on Italian publishing: what future does it have and how will it have to evolve to remain active? Silvio Sosio – I cannot afford to give such advice from my position. However, I believe that a good strategy is to offer books - and especially ebooks - at much lower prices. Today books simply cost too much. If a person has to spend twice Special Data what the cinema costs to buy a book, well, he probably goes to the cinema twice. How do you establish a dialogue with your readers? Do you consider it sufficient? Silvio Sosio – We were born as an online publisher and therefore the direct relationship with readers has always been very strong. Today a publisher cannot ignore it. But you also need to know how to "hold"; there are those who avoid it because they then find criticism on their Facebook profile... it's not always easy to maintain a "real" relationship.
In Italy we read little: a phrase that we hear too often lately. What do you think are the reasons for this poor reading attitude and what "measures" do you take - or would you like to take - to increase these numbers? Silvio Sosio – I believe that in Italy (but not only in Italy) people read them much more than a few years ago. Except you don't read books. Reading has historically been put in crisis by television, but now TV in turn is being supplanted by the internet, in particular by the social network, where, above all, we read. It is difficult to understand, at this moment, whether books are destined to be replaced by new forms of communication or entertainment. Are you generally satisfied with your editorial marketing campaigns? And how much do your authors put into promoting their books? Silvio Sosio – Unfortunately, we don't do much editorial marketing. We should do more, but our resources are limited and we consume them all in the production of books and sites.
